2017 has rolled out away, but it is still a good time to reflect on what the year that was has brought us. Microinteractions and infographics were extremely popular for websites in 2017 and have certainly helped businesses improve engagement and conversions. With the digital world spawning at an exponential rate every day, having a website is an unspoken must. It’s now absolutely necessary to set your business apart from the rest, and you need a design that will take your WordPress website to the next level.
WordPress is one of the world’s most prolific platforms for building websites and approximately 75,000,000 websites (27% of the entire internet) are powered by this platform. Even after 14 years since its introduction, it has been continuously evolving to cater to shifting tech landscape and changing customer preferences. Many of the newcomers to the online world rely on WordPress to help streamline the process of getting their website up and running quickly and easily, and those who have been using WordPress for years have been reaping its benefits. WordPress also offers a massive library of plugins to its users, making it completely customizable to any web development need.
In 2016, WordPress updated us with version 4.8, which included new and improved widgets for adding images, audio, and video to websites. On the advanced development site, the update added the ability to perform multi-site updates and improved its text editor. Naturally, we want to keep up with the latest WordPress trends so we can continue to deliver results-driven websites to all our clients. With a month into 2018, let’s take a look at 12 WordPress trends you should be considering this year:
Dominance of Mobile-First
With majority of people accessing web over smartphones or tablet devices, it is of key importance that your website is compatible with mobile devices first. If the web pages cannot be displayed properly on an Android or iOS, you are neglecting a key part of conversion and engagement which is user experience. A smart WordPress development company will vouch that more and more WordPress sites are created with the mobile first philosophy. This trend started a few years ago and experts see it continuing to dominate in 2018.
Single Page Layout
Single Page Websites are becoming the trend in today’s digital environment. The more a website layout and design is simple, the more it engages and attracts the visitor, making their overall experience on your website simplified and positive, and the more they want to scroll through a bit longer. With great storytelling, logical design flow, and ease of navigation, single page layouts will be increasingly preferred by businesses and visitors alike.
Parallax scrolling has been popular for some time, and it’s likely to remain a pervasive trend in the near future. It plays particularly well with single-page websites since it creates an immersive impression of depth. Some developers also claim that it increases engagement and reduces bounce rates, though these claims are still to be proven. Either way, if this concept is applied well on your website, then it will be fairly easy for your website to make an impression.
Less is More
The web world is embodying minimalism in every website’s detail. Visitors opening a website and can immediately understand what it is about and how to navigate through it from the get-go means the designer did a fairly good job. Gone are the days of overloaded designs – stylish black and white looks today are creating a storm. Minimalism allows for a cleaner, smoother, and clearer layout allowing for a better user experience.
A coherent presentation and a call-to-action button are all you need for a perfect landing page. The fewer pages your website will have the more focused visitors will be. In case you want to promote your business efficiently, opt for the design with a minimal amount of pages and buttons.
In websites, background video and themes are not a new concept. With new themes every year, WordPress has come up with an interesting theme featuring video header, named as “Twenty Seventeen”. Video headers or video background is an old concept for the developers, but it hasn’t gained that much popularity with WordPress until now. Video headers are definitely a welcoming change that will continue to grow in demand for years.
Besides still images and photos, moving visuals will also become more important. In fact, it has been suggested that video consumption will make up almost 80 percent of Internet traffic in 2018. The video integration makes your site more interactive and catchy. If you display your product or service by means of a video, you can get more visitors involved. Try replacing your static images and watch how your conversions grow.
Drag and Drop
Last year, we saw a rise in the amount of “drag-and-drop” themes, which allow users to create and customize websites without writing any code. Drag-and-drop makes experimentation with different layouts and plugins easier as well and it enables you to retain complete control over most of the design elements without interrupting the whole internal structure.
We have said it before and we will say it again, typography plays a major role as a website accent. Today’s demanding customers no longer remain satisfied with standard H2 and H3 fonts. Websites can enhance user experience by simply doing away with unreadable and thin headings. A few eye-catching statements can do more good for your website than large text presented with microscopic letters. Expressive typography will no doubt continue to be one of the most important trends in the world of web design in 2018, with applications far beyond simple headers and basic body text.
Nowadays, web designers attempt to implement more and more complex techniques in order to grab the attention of visitors. Various animations, shapes and different ways of displaying the content are the factors that influence a visitor perception of a website. Multilayered and video animation create a dynamic look, which is a way to get higher user engagement. If you want to increase the hopes of improving your rankings, consider applying animated elements to your WordPress website.
Virtual Reality is now trending on top in every industry and is not just restricted to gaming anymore. Nowadays, VR-optimized themes are becoming popularly prevalent. Web developers and designers are also on-pace to start including virtual reality and augmented reality in web designs and WordPress is already leading the way. WordPress has welcomed this technological advancement and now fully supports virtual reality content as well as 360° videos and images.
More and more e-commerce sites are now adopting WordPress for the development of their online shopping websites. Most of the e-stores are based on Woocommerce which is by far the most popular plugin. E-commerce trends such as mobile shopping and subscription-based services are easily addressed by WordPress in its newer e-commerce themes. This also means that the content management system can presently host multiple products and add new ones to the stores with minimal coding required.
What to Remember
What we love most about the web design world is that it requires a spew of experiments. Designers can play around with details and choose the most suitable look and feel for your business. Be sure to pay attention to the latest design trends as it can help you figure out what works and what doesn’t, and it will help visitors see you in a different and better light than other websites.
When tuning a site, close attention must be paid to the demands of your target audience, testimonials, as well as web analytics reports. Avoid diving into the trend head-first completely without testing. It’s best to implement the changes gradually and observe the reaction of users and be sure to choose the design that matches the goals of your project.
Are You Making the Most of Your WordPress Website?
We see familiar trends that have dominated 2017 in the ones mentioned above, and some new ones we see climbing up the ladder for the next year. In an organic field like web design and development that is constantly evolving, it is only natural that trends come and go. With the changing technology, possibilities and user needs, nothing ever stays still. Design techniques change, grow and evolve, and they transform into something slightly or massively different day by day.
The good news about the changes is that web design is perfecting and becoming more user-friendly. Changes and shaping of a top-notch style apply not only to WordPress websites, this tendency is multipurpose and it also affects all existing CMSs. Even though new trends appear year after year, businesses today simply can’t afford to not change with it if they want to keep ahead.
Adopting a forward-looking approach to web design will enable you to create a unique website that represents your business and its distinct branding. The points mentioned above can greatly help your online journey, but if you’d rather hire a WordPress designer to do the work for you, feel free to contact us and we would be glad to help you out.
What WordPress design trends do you think will dominate in 2017? Let us know!